April 2015 7th Edition: Targeting, real-time bidding, native advertising, attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. But Goodway Group’s Jay Friedman with Geoff Halsema and David Wolk won’t let that happen. Through easily digestible daily readings, 30 Days to PAID Digital Media Expertise cleverly breaks down little-unders...
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Publication Date: April 16, 2015
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ts and clearly walks through the state of the industry today. In the latest edition, here’s what you’ll gain: brand-new digital media confidence, brand-new digital media prowess—all within 30 days.