
Kniga sistemno raskryvaet osnovnye ponyatiya i funktsii marketinga, marketingovye kontseptsii upravleniya predpriyatiem, etapy postroeniya marketingovykh strategiy i programm. V uchebnom posobii podrobno izlozheny sleduyushchie aspekty marketingovoy deyatel'nosti: sushchnost' i kontseptsii marketinga, organizatsiya marketingovykh issledovaniy, izuchenie marketingovoy sredy, segmentatsiya rynka, is...
Paperback: 276 pages
Publisher: LAP LAMBERT Academic Publishing (December 4, 2014)
Language: Russian
ISBN-10: 3659639796
ISBN-13: 978-3659639791
Product Dimensions: 5.9 x 0.6 x 8.7 inches
Format: PDF ePub Text TXT fb2 ebook
- Saida Kazbekovna Khamirzova epub
- Saida Kazbekovna Khamirzova ebooks
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